A rules-based recommendation engine that ranks products based on user goals, preferences, and eligibility, then returns a personalized protocol.
~100 SKUs across 6 product lines with no guidance. Decision paralysis, abandoned carts, mismatched purchases, and unnecessary provider denials. Manual consultations work but don't scale.
A ranking engine (not a decision tree) that scores products against user inputs, applies eligibility filters, and returns 1 primary + up to 3 secondary recommendations with a clear protocol and next steps.
Every design decision traced to these source documents.
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